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Management firmy - REONIS
Kateřina Bartošová
mobil:
tel. / fax:
adresa:
e-mail: |
+420 724 106 734
+420 274 812 355
Nad Primaskou 1339/5
100 00 Praha 10
Czech Republic
bartosova@reonis.eu |
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mapa
10ti letá praxe v pozici manažera výzkumu trhu pro mezinárodní firmu v oblasti FMCG
Bohaté zkušenosti s koordinací kvalitativních i kvantitativních studií
This involved:
Consumer Research – qualitative & quantitative research (such as consumer segmentation study, product tests CPT/MASQ, price elasticity BPTO, , tracker, general consumer survey GCS, simulated test market STM, Ad Tests, brand image mappings BIM, focus groups, portfolio strategic reviews, various ad hoc projects etc.)
Information – evaluation of campaigns & brand activities through consumer disposition funnel, planning etc.
Trade Research – analysing retail audit and related data
Consumer Dialogue implementation.
Agency Cooperation: eg, AC Nielsen, AISA – TNS, Opinion Window, MEMRB and other research agencies abroad such as Information Tools, Total Research, MASMI etc.
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